Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release

The Avengers Assemble A Killer Marketing Plan

Facebook promotes organ donation registration using ‘life event’ on timeline

Australia’s Magnum PR use Sacha Baren Cohen’s ‘Dictator’ to try and attract media buzz….

Shell tells fans ‘everything’?

Budweiser asks UK fans to compile lyrics to a song

Was Tulisa’s sexiest woman crown part of a FHM PR stunt?

VW foregoes the wide open roads…

Ice-cubes shaped like Sir Richard Branson’s face served in Virgin upper class bar

Ken and Boris immortalised in cheese

Mobile network Everything Everywhere launches online lobbying 4G Britain campaign

Wannabe kidnappers, abusers and torturers asked to apply in creative job ad stunt

Lego choose Fogle as first ever brand ambassador

Prometheus trailer aired, uses Twitter to post live reactions

And the winner of Made Up PR: 01 is…

Cuprinol build ‘Peckingham Palace’ bird box

French food company Michel et Augustin using political candidate cartoons on their products: Publicity stunt success?

Volunteer driven campaign to recognise Her Majesty the Queen’s Diamond Jubilee

M&S and Oxfam collaborate to launch ‘shwopping’ campaign

NBA Through The Lens

Trident set up product dispensing machine in central London