The Best PR and Marketing Stunts (October 2018)
Retail
Greggs reverses its sign in clever festive marketing ploy
Starbucks Opens First US ‘Signing Store’
Iceland launch Christmas Tree flavoured crisps
New York Public Library makes literature more accessible to the masses with Instagram
High fashion Balenciaga jacket giving Joey Tribbiani vibes
Lego create fully functional lifesize Bugatti Chiron
Boots hire a ‘Fresh’ new Customer Assistant as Will Smith promotes son’s water brand.
Dirt-activated story book encourages kids to play outside
stmarksstudios.com
Finland supermarket hosts air-con sleepover to help customers in heatwave
Top Campaigns Of The Month (July 2018)