Deliveroo ‘Ride to Find’ missing people
By Frankie Allen on Monday, November 12, 2018
Deliveroo riders across the country are set to display missing person posters on their backpacks as part of a campaign with charity Missing People, to help find loved ones in time for Christmas.
According to the Missing People organisation, someone is reported missing every 90 seconds in the UK, with 80% being found within 24 hours. However, one in five cases are said to take longer or remain unsolved.
Deliveroo’s Chief Executive Will Shu said: “The work that the Missing People charity does is life-changing for these families and when we had the opportunity to meet with them, we wanted to help.”
Deliveroo is also encouraging its riders to subscribe to Missing People’s Child Rescue alerts, which send out notifications when a child considered to be at very high risk of coming to harm goes missing in their area.
Jo Youle, Missing People’s chief executive said: “Deliveroo will help us to reunite missing people with their families this December and will be able reach people and places Missing People cannot reach.”
“The money raised by Deliveroo and their customers will help us to continue to search across the UK for missing people and support the estimated one million people who are affected by a loved one’s disappearance.”
The Deliveroo app is also set to introduce a fundraising feature called Ride to Find, giving customers the opportunity to donate to the organisation through the app.