Retail

Boots hire a ‘Fresh’ new Customer Assistant as Will Smith promotes son’s water brand.

Dirt-activated story book encourages kids to play outside

Selfridges launches Christmas campaign during August heatwave

Finland supermarket hosts air-con sleepover to help customers in heatwave

Top Campaigns Of The Month (July 2018)

Shopping at 2100 m high in the new North Face pop-up store

Ikea team up with Man Booker Prize to create a Reading Room

BFG made of cakes is Dahl-licious

Stabilo Boss challenge our conception of history with “Highlight the Remarkable” campaign

Billie release first shaving advert to show female body hair

Fruit of the Loom hides thousands of dollars (and underwear) around Manhattan

Barbie heads down a new high tech career path with new “Career of the Year” model

Ed Sheeran Becomes a Pussycat Doll

Three rebrands stores for the thing in Russia