New York Public Library makes literature more accessible to the masses with Instagram

By on Sunday, September 16, 2018

People are spending less time engrossed in literature because of social media – but New York Public Library has a solution.

The institution has launched an innovative new program called Insta Novels – which involves publishing novels via on their Instagram Stories feed.

The project hopes to “make some of the world’s most classic pieces of literature more accessible to the masses.”

Specially designed graphics and animations accompany the text.

‘The Insta Novel begins with animated graphics, which are then replaced by scrolling text. Readers can pause the story at any time and read at their own pace’ – reports Springwise.

Head to their Instagram account and check out their selected works on Stories’ highlights section.

Love this campaign.

Involved agency: Mother


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