7UP turns Clapham pub pink for zero-alcohol shandy launch

7UP, with agency Pangolin, has transformed a Clapham pub into The Pink Nel to launch its new Pink Shandy 0.0%, a summer serve combining 7UP Pink Lemonade Zero Sugar with alcohol-free lager.

From 31 July to 24 August, The Perky Nel will receive a full pink makeover, including a redesigned beer garden, outdoor games and complimentary samples for visitors.

Guests can claim one free serve by speaking to a member of staff.

The drink puts a fruitier spin on the traditional British shandy, blending citrus and raspberry flavours with 0.0% lager.

Its bright colour and simple recipe are designed to suit pub gardens, barbecues, picnics and summer gatherings.

For consumers outside London, 7UP is also taking The Pink Nel concept on tour.

Pop-up experiences will visit Liverpool ONE on 8 August, Manchester Cathedral Gardens on 9 August and Brighton i360 East on 15 and 16 August.

The Pink Nel takeover is free to enter and runs at The Nel, Cavendish Parade, Clapham.