Devil Wears Prada 2 turns popcorn into fashion with handbag bucket

A handbag-shaped popcorn bucket from Devil Wears Prada 2 has sparked a wave of online excitement, turning a simple cinema snack into one of the sequel’s most talked-about marketing moments.

AMC has unveiled the accessory as part of its promotional push for the upcoming film, produced by 20th Century Studios.

Designed to resemble a structured top-handle handbag, the playful piece doubles as a container for a medium serving of popcorn – effectively transforming movie merch into a tongue-in-cheek fashion statement.

The studio revealed the bucket on social media alongside details of its Opening Night Event screenings on 30 April, and the reaction was swift. Fans quickly flooded the comments, with one writing: “I’ve never wanted a themed popcorn bucket before. But THIS? It’s just brilliant.”

via Odeon

As the sequel to The Devil Wears Prada builds anticipation, the handbag bucket shows how even the smallest piece of merchandise can capture the spirit of a brand.

In this case, it does so with a knowing nod to the fashion world the franchise helped make iconic.