Lacoste opens alpine padel courts in Courchevel
By James Herring on Wednesday, January 14, 2026
Lacoste has unveiled two new padel courts in Courchevel, bringing a fresh sporting dimension to the French alpine resort.
Set at the base of the Émile Allais slalom stadium, the courts offer a vivid contrast to the snow-covered landscape, with their signature green surfaces framed by mountain views and the nearby INEOS Club House.
Designed for year-round play, the installation combines Lacoste’s sporting heritage with the atmosphere of a high-altitude retreat.
The courts are subtly branded, reflecting a confident yet understated approach that aligns with Courchevel’s premium feel.
Padel’s accessible format and social appeal have made it a fast favourite in upmarket leisure destinations and Courchevel, with its mix of aesthetic and lifestyle, feels like a natural next stop.
Padel’s rapid rise hasn’t gone unnoticed by brands. Even luxury names like Versace, Prada and Louis Vuitton have entered the space, releasing padel gear and collaborations aimed at style-conscious players.
