Shot on iPhone drawn on iPad

By James Herring on Saturday, July 19, 2025

Thirteen photographers and eight artists blend photography with illustration to unlock new levels of creativity between iPhone and iPad.

Apple’s new global campaign, Shot on iPhone, Drawn on iPad, from TBWA\Media Arts Lab, spotlights the magic that happens when creativity meets technology.

Everyday photos, captured on iPhone, are transformed into vibrant works of art using Apple Pencil and Procreate showcasing the power of Apple’s creative ecosystem.