Nissan delivers the Versa Note via Amazon

Back in September, Nissan and Amazon teamed up for an ad campaign on Amazon’s homepage that directed car shoppers interested in buying a new 2014 Nissan Versa Note, starting at $16,000, to fill out a contact form on a special landing page.

A Reddit user posted this photo with the caption “What’s the largest item you can have shipped from Amazon? Because I think my neighbor just got it.

Reddit went all cray, and someone pointed out it could be something do with with the Nissan partnership from a few months back.

Ad news sites AdFreak got in touch with Nissan to confirm, and Erich Marx, the director of interactive and social-media marketing, confirmed that the Redditor had captured the delivery – which was meant to be kept under wraps until a video could be released next week.

The idea came up in a brainstorm by their Ad agency TBWA\Chiat\Day, and even though they laughed it off, they couldn’t let it go. He said “It’s never really been done. I think the visual is pretty hilarious. Everybody knows the Amazon box. We thought it would capture people’s imagination. It certainly captured ours.”

 “We were filming the video this weekend and a neighbor noticed what we were doing and posted what amounts to a spy photo,” said Marx. “The best laid marketing plans, right? We were going to do a press release and a video and this whole thing next week. But the photo got out there, and people started buzzing about it. So we had to scramble.”

Agency: TBWA\Chiat\Day (USA)

Source: AdWeek, Daily Mail and Ad Age.