adidas takes over Shanghai with shoebox build
By James Herring on Monday, March 10, 2025
adidas took over Shanghai’s Yongyuan Road at the weekend with its exclusive “Shell Toe Street” event, a tribute to the timeless sneaker.
A show-stopping feature was a four-story structure wrapped as a stack of oversized adidas shoe boxes.
pic via nowre
Drawing in fashion enthusiasts, skateboarders, and street dancers, the event celebrated the fusion of sports, fashion, and street culture.
pic credit: on site club
picture via Shanghai Lets Meet
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Inside, the “Superstar Archive” showcased a rich history of the shell toe sneaker, while collaborations with brands like AVAVAV, DIME, and Pharrell Williams highlighted its creative evolution.
Beyond fashion, the event pulsed with street dance battles, skateboarding showcases, and a high-energy opening show featuring brand ambassadors
