Eau de Pepperoni: Domino’s debuts pizza inspired fragrance

Domino’s is spicing up the scene this Valentine’s Day, debuting a limited edition pepperoni-inspired fragrance for pizza lovers across the nation.

‘A limited-edition unisex fragrance with notes of spice, pepper and a warm, spicy base’

The brand pulled in Married at First Sight UK star Luke Debono, who showcased the pizza-shaped bottle with his signature flair in a steamy video as he revealed his quest to find passion.

The campaign follows the insight that the brand typically sees a 50% increase in its Pepperoni Passion pizza each year on Valentine’s Day.

The campaign has been amplifies on OOH media.

Dominos lovers looking for a lover were encouraged to head to the brands’ website between February 10-17 for a chance to win the exclusive 30ml potion to help them in their search for romance.

One Green Bean worked on the activation with Dominos.

 

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