Feelin’ cheesy: Boursin own the cheese occasion this Christmas

It’s cheese board season! To celebrate, Boursin have launched a larger than life festive campaign, featuring eye-catching installations designed to highlight the brand’s role in holiday celebrations.

The campaign includes two large-scale 3D charcuterie boards located at Quaker Street and Westminster Bridge in London. These installations, created by St Marks Studio, are expected to attract over 4.3 million viewers. Notably, the Quaker Street installation includes interactive elements such as tear-away recipe cards, encouraging people to explore new ways to use Boursin.

“This goes beyond traditional ads—it’s an experience,” says Heather Williams at St Marks Studio.

In addition to these installations, Boursin is partnering with the Food Network and utilising social media channels like TikTok, Instagram, and Pinterest to reach food enthusiasts.

The campaign also includes the Boursin Care-staurant, a pop-up event offering a menu featuring Boursin with proceeds going to support FoodCycle.

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