Is Time Up For The Tin? Quality Street goes on trial in new Christmas Campaign

In a playful new Christmas campaign, Quality Street has brought on the expertise of ITV’s Judge Rinder to “put on trial” their new environmentally friendly paper tubs.

In a clever video, Rinder plays an ultimate triple threat role of defence, judge and prosecution, arguing ‘for’ and ‘against’ the new packaging in a classic courtroom-style drama.

Expressing his enthusiasm for the initiative, Rinder said, “Despite compelling arguments from both sides, there was only ever going to be one verdict. The Quality Street recyclable paper tub trial is another bold step in the right direction from my favourite Christmas brand, and it’s been a privilege to be a small part of their sustainability journey.”

Jemma Handley, Senior Brand Manager for Quality Street added: “We’re delighted to work with the inimitable Rob Rinder to celebrate our new recyclable paper tubs. We take great pride in our packaging, and a lot of care has gone into the new paper tub to ensure we deliver a luxurious feel and beautiful design that our customers have come to love.”

Classic tub lovers need not be concerned though, as they’ll still be able to buy the old-style tins across stores nationwide this Christmas.

Celebrity Christmas Food & Drink