A Wicked transformation: Greenwich rebranded to GreenWitch for November
By Trixcel on Friday, November 15, 2024
The Royal Borough of Greenwich has become GreenWitch this November ahead of the release of Wicked in cinemas later this month. The rebrand includes the University of Greenwich which has changed its name to the University of GreenWitch.
@uniofgreenwich We’ve had a Wicked makeover!🧙 💚 The university is delighted to announce that it has temporarily changed its name to ‘University of GreenWitch’ to celebrate Universal Pictures’ new spectacular cinematic event, which soars into cinemas on 22 November. Let us know how many magical changes you spot around GreenWitch! #WickedMovie #UniversalUK #GreenWitch #UniofGreenwitch
The Mayor of Royal Greenwich Councillor, Jit Ranabhat, unveiled a plaque on Tuesday 12 November to launch the enchanting new name for the borough.
The iconic Greenwich Market has also has a makeover and local street signs have been updated.
The transformation of GreenWitch for Universal Pictures upcoming Wicked has been made possible by a bewitching partnership between the University of Greenwich and Greenwich Student’s Union, the Royal Borough of Greenwich, Visit Greenwich, Greenwich Market, Greenwich Picturehouse and the Green Cafe.
Councillor Jit Ranabhat, Mayor of Royal Greenwich, said:
“Move over Emerald City, welcome to the Royal Borough of GreenWitch! We’re thrilled to partner with Universal Pictures on this exciting, free experience for residents and visitors to enjoy.
“As the home of Wicked for the next two weeks, ‘GreenWitch’ will be even more ‘popular’ than ever and we can’t wait to welcome new visitors to our corner of the capital, boosting local businesses and supporting our ambitious Culture Strategy vision to be a place where creativity flourishes.”
Barrie Kelly, Chief Executive, Visit Greenwich, said:
“Greenwich is internationally known for being located on the Prime Meridian, 0° Longitude. It is where east meets west and the Wicked movie has a similar theme. GreenWitch is a fun play with our Greenwich name, and we’re thrilled to be working with Universal Pictures to be part of the publicity for Wicked. As one of the UK’s most popular film locations, Greenwich welcomes millions of visitors every year who are ‘setjetting’ to visit their favourite places seen in films, TV and related events.”
Professor Jane Harrington, Vice-Chancellor and CEO of the University of Greenwich, said:
“I am delighted to announce that the university is rebranding to the University of GreenWitch for the next two weeks to celebrate all things Wicked and the magic of higher education.”
This partnership marks one of Universal Pictures recent collaborations for Wicked, joining forces with brands such as Crocs, Marks and Spencer, and Mattel, which have garnered media attention due to a packaging error.
