‘Scientists are terrible copywriters’

Meta smart glasses mocked by fake notices on London Underground

Pokémon turns its Poké Ball into a bookable sleep pod

Savage X Fenty casts giant lingerie shadows over New York

The Whale museum that looks like a giant whale diving into the sea

Duolingo turns mispronounced fashion names into a NYFW collection

Michael J. Fox and Harrison Ford tackle the awkward side of Parkinson’s

AG1 puts creatine’s airport problem straight into the tray

IKEA turns its tongue-twisting product names into a test

IKEA helps fix Skyrim’s clutter problem

KFC turns pickle obsession into high fashion with ‘Picklecore’