Giant spaceship soars above London as Samsung launches Galaxy AI technology

By on Thursday, January 18, 2024

To celebrate the arrival of the new Samsung Galaxy S24, a huge cosmic spectacle took place in London’s Canary Wharf last night.

Following the annual Unpacked event, revealing the Samsung Galaxy S24 and new Galaxy AI technology, over 550 state of the art drones took to London’s night sky with one of the UK’s biggest ever drone displays.

The activation was created and delivered by Taylor Herring and St Marks Studios.

‘Galaxy AI is here’ was written into the stars above the capital before morphing into the latest device.

The 160m wide display then took viewers into a spellbinding journey of the solar system in a nod to the infinite possibilities now available with Galaxy AI technology. 

The stunt heralds a new era of advanced mobile AI technology on the Galaxy S24 device, which empowers everyday possibilities and transforms the iconic S series for the future as AI continues to become an essential part of our lives.

Annika Bizon, Marketing and Omnichannel Director for Samsung UK and Ireland. said:

“To celebrate the launch of the Samsung Galaxy S24 series, we wanted to capture the wonder and amazement of this new age of smartphone by creating a spectacular drone show that would gaze beyond our planet and into the galaxy.  

We brought the stars, solar system and universe closer than ever before to the British public to demonstrate the infinite possibilities as we look to embark on a new journey with Galaxy AI.” 

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