Meta Quest 3 x Puma: The world’s smallest gym

To celebrate the launch of the Meta Quest 3, Meta has teamed up with Puma to create “The World’s Smallest Gym” that measures just two by two metres.

This activation takes advantage of the “new year, new me” trend where every January people vow to start going to the gym consistently, but instead offers an alternative, allowing people to work out in the comfort of their home through the use of the new Meta Quest 3.

This is a great example of how the technology and fitness industries can complement one another.

The fully immersive, mixed reality experience is available for people to sign up, and each trail on the Quest 3 lasts 15-20 minutes. Participants can choose from a range of experiences, including boxing, Zumba and HIIT.

The World’s Smallest Gym pop-up is open for visitors until February 3rd at three Berlin locations: Puma flagship store, The East Side Mall, and The Mall of Berlin.

 

Sport Technology