There is Only One Trevor McDonald for McVities
By Myles Williams on Thursday, October 5, 2023
McVities have announced that they are the ‘True Originals’ of the nations biscuit brands and have called in none other than one of the nations true original journalists, Sir Trevor McDonald, who is back behind the newsdesk for the first time in 15 years since he retired.
The TV campaign is titled There is Only One and is aimed at the biscuit lovers of the nation to remind them that the brand are not to be confused with the many imitations made by rival companies.
The idea of ‘There is Only One’ is heavily emphasised in the advert as the film showcases a series of imitations, from a goat in an Argentina Football shirt (Lionel Messi), a hedgehog collecting gold coins (Sonic The Hedgehog), to the conclusion of a voice impersonator impersonating Sir McDonald himself.
The advert will be aired on October 4th and shown across television, cinema, BVOD, OLV and various other social markets.