Heinz and Absolut team up to create Pasta alla Vodka

By on Wednesday, March 22, 2023

The new drinking buddies have jumped on a lockdown TikTok trend made famous by a certain supermodel.

The sloshed sauce has been reduced, so no light buzz for you. The vodka just helps bring it to life, intensifying the rich and creamy tomato, basil and cheesiness. 

Caio Fontenele, Heinz new ventures director, said: ‘While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends. We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets.’

The limited edition release will be exclusively available from Waitrose and will retail for £2.50 for 350g. Or pre-order from www.heinztohome.co.uk.


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