You can now explore the iconic London O2 arena inside of Fortnite
By Marie-Claire Minter on Wednesday, June 23, 2021
Island Record and Epic Games have teamed up to virtually build the iconic O2 arena inside one of Fortnite’s most popular locations – the first time The O2 has ever appeared in a video game.
For one week only, players can explore the arena virtually – this comes as O2 is trying to connect the brand with the game’s global audience. The virtual arena allows players to engage in a number of gaming experiences, hidden rooms, and backstage areas. Players can also access The O2 Blueroom where they can unlock exclusive in-game rewards when they complete challenges.
The O2 is known for their iconic music performances and true to this, Easy Life will be performing tracks from their debut album Life’s a Beach – they will be the first UK act to perform within Fortnite Creative – following the likes of Travis Scott last year.