The Art of Life Insurance
By Dan Glover on Monday, January 26, 2015
A sweet little tactic for online life insurance company Beagle Street.
To make sure its customers never lose their policy details they’ve teamed up with Rose Blake, Supermundane and RUDE to turn their documents into works of art. The idea is to encourage customers to hang them on their wall so they can easily be found if needed. Pretty simple really.
It’s a tactic that will run across lifestyle media over the next few months, but has already been covered by Metro, Daily Express and a whole load of design and trend sites including the influential Springwise.
Disclaimer: The Academy did this. It was fun.