PADDY POWER OFFER ‘BALOTELLI SHIRT SWAP’ OUTSIDE ANFIELD
By Lewis Davey on Sunday, October 26, 2014
Betting firm ‘bad boys’ Paddy Power were quick to react to Liverpool ‘bad boy’ Mario Balotelli’s mid-week Champions League antics. After a dismal first half performance on Wednesday, the £16m Liverpool striker was caught swapping shirts in the tunnel at half time, with Real Madrid’s Pepe.
‘Super Mario’ took a hammering for his actions from all sides, including media, pundits and fans, so congratulations to Paddy Power for spotting the perfect opportunity to create some mischief!
Ahead of yesterday’s fixture against Hull, Paddy Power opened up a ‘Balotelli Shirt Swap’ outside Anfield, giving Liverpool fans the chance to exchange their Balotelli shirts, for new garments emblazoned with the names of Liverpool legends, including Fowler and Rush.
Paddy Power released the image of the pop-up shirt exchange on their @PaddyPower account on Saturday morning, helping create plenty of buzz and drive punters to the betting brand, ahead of a big day of football betting.
Paddy Power are experts at reacting to the sports news agenda, and this cheeky stunt is no exception. I like it because it taps into the wider fan debate around Balotelli’s selection at Liverpool, helping create debate and discussion amongst fans on social media. Even the nationals wanted a piece of the action, with Metro.co.uk and Mirror.co.uk covering the story- a strong indication this was a match-winning idea from Paddy Power.
As for the mischievous Mario Balotelli, if he doesn’t make it at Anfield, there might well be a position for him in the mischief-making team at Paddy Power HQ!
Agency involved – Frank PR