Londoners to experience ‘Italy Live’ today in Golden Square
By Gemma Storey on Friday, July 26, 2013
Beer brand, Birra Moretti will be taking over London’s Golden Square this afternoon and linking it up with San Gimignano piazza in Italy. The brand is providing identical, freshly prepared meals for diners in both locations – served with a bottle of (one would imagine) ice cold Moretti.
The experiential event will see a big screen erected in Golden Square, to make the London and Tuscan diners feel that they are eating together in one location.
Let’s hope it’s not raining in London this afternoon!
Created by brand story agency, Aesop (in conjunction with live digital events company, Drive), the ‘Italy Live’ campaign was designed to reflect the Birra Moretti: “authentic Italian approach to three of life’s great simple pleasures: great beer, great food, great company.” (James Woodman, the Birra Moretti brand manager.)
Source: Campaign Brief