April Fools by BMW

By on Monday, April 1, 2013

I know there has been a lot of April Fools attempts by brands today, but this one by BMW is actually pretty decent. It’s on brand, and has a good timing with the Royal Baby. The PR team also used that long list of mummy bloggers, involving them to spread the word and make it look as real as possible!


Press Release:

“With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile).

Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our EfficientDynamics technology.

With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.

For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine).”


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