Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin
Food & Drink
The vegetarian oyster
Cadbury send personalised Dairy Milk bars to Team GB athletes
Jaff-art cake
Tesco launches first virtual store…at Gatwick Airport
Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation
PR Lessons In the Chick-fil-A “Controversy”
Beer ‘containing’ steroids launched in hope of undermining Olympic sponsors
Oddbin’s anti-LOCOG stunt rewards Pepsi-drinking, Nike-wearing, MasterCard-using customers
Coca-Cola machine swaps hugs for free drinks
Vending machine campaign asks: ‘how far will you go’ for free food?
stmarksstudios.com
Sesame Street’s Cookie Monster latest to spoof Carly Rae Jepsen’s Call Me Maybe
Pringles aim to beat Justin Bieber’s Guinness World Record for #armedforcesday
Best thing since sliced bread, Warburtons #ToastieKnife