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adidas take over Harrods’ windows with Team GB Olympic-themed displays

Olympic stadium recreated using more than 100,000 LEGO pieces

Olympic Opening Ceremony dominated by happy tweeters

The Hatwalk project

The Queen’s Olympics appearance finally brings Britain on board

German shoppers surprised by Gillette Olympic stunt

Urban Outfitters integrates Instagram & Twitter onto product pages

Video of David Beckham surprising photobooth users released

Beer ‘containing’ steroids launched in hope of undermining Olympic sponsors

Oddbin’s anti-LOCOG stunt rewards Pepsi-drinking, Nike-wearing, MasterCard-using customers

Paddy Power take LOCOG to court to prevent removal of cheeky ads

Sneaker store uses GPS to hijack customers from competitors

A Yellow Jersey Collaboration

Giant pink stiletto tour starts countdown to Cheltenham Fashion Week