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Tesco launches first virtual store…at Gatwick Airport

A PR campaign with some real buzz

Creative Porsche marketing stunt targets wealthy homeowners

Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation

David Beckham in his underwear projected onto White Cliffs of Dover in H&M stunt

Post boxes painted gold to honour medal-winning GB athletes

adidas take over Harrods’ windows with Team GB Olympic-themed displays

Olympic stadium recreated using more than 100,000 LEGO pieces

Olympic Opening Ceremony dominated by happy tweeters

The Hatwalk project

The Queen’s Olympics appearance finally brings Britain on board

German shoppers surprised by Gillette Olympic stunt

Urban Outfitters integrates Instagram & Twitter onto product pages

Video of David Beckham surprising photobooth users released