A PR campaign with some real buzz
By Natalie Owen on Tuesday, August 7, 2012
That’s right, Trojan Vibrations has been inspired by all the 50 Shades of Grey hype to brave the streets of New York with an alternative promotion…handing out free vibrators and condoms.
This week Sirius XM Radio will announce news about the two day promotion and then pop up promotional stands branded ‘pleasure’ carts stocked with 10,000 vibrators will appear on the streets of Manhattan with promotional people shouting out phrases such as, “Getcha vibes here!” and “Relish the moment”.
The promotion is part of a campaign to make vibrators more mainstream, with Ann Summers announcing soaring sales of sex toys this shouldn’t be too hard. The campaign uses research to reveal vibrators are used by both genders and help relationships, such as 41 per cent of men and women use them with sexual partners.
The research is demonstrated in their clever advertisement below.
Source: New York Times