Coca-Cola turned its iconic contour bottle into a chopstick.

Coca-Cola and Ogilvy have redesigned the chopstick in the shape of its iconic contour bottle, creating a functional dining utensil that places the brand at the heart of Asian meal occasions.

CokeSticks were born from a straightforward insight: the contour bottle is one of the most recognisable design objects in the world, but in Southeast Asia Coke rarely makes it to the table.

The dining ritual there is built around a different icon — the chopstick.

Humble, tactile and deeply cultural. The design challenge wasn’t to compete with that. It was to become it.

Every proportion, taper and finish was engineered in food-grade stainless steel to work as a functional chopstick alongside the unmistakable equity of Coke’s contour.

Natural finger placement was built into the form. The result was a functional object precise enough to be recognised across a crowded dining table and tactile enough to reward a second look.

Placed in restaurants and delivery packaging across Southeast Asia, CokeSticks reached 88,300 diners through organic reach alone, with approximately 500,000 via out-of-home and around 700,000 diners in total.

Coca-Cola has previously used cultural rituals to embed the brand in spaces where it would otherwise be absent. CokeSticks applies the same logic to the dining table — and to the hand.