Filthy van. Clean idea.
Spark Car Wash turns its fleet into a before-and-after ad you understand in half a second.
The US chain has wrapped its fleet vans so that one half is caked in grime — convincingly, photographically dirty — while the other half is showroom clean.
The word “Before” sits on the filthy side. “After” on the spotless one. That is the entire ad.
photo via RGA on X
The van drives the point home the moment it pulls into traffic, and anyone who sees it understands the product proposition before it has even passed them.
@giana.deblock ugh i wish i thought of that #nj #fyp #advertisement #clever #foryoupage ♬ where you at lullaby – ٴ
The QR code on the rear panel — labelled “Scan to clean this van” — adds one final touch of self-awareness that rewards anyone who looks closely enough.
