adidas has made World Cup shirts for dogs

adidas has launched a FIFA World Cup 2026™ pet jersey collection, letting football fans match their national team colours with their four-legged companions.

The collection reworks the home shirts of Mexico, Colombia, Argentina and Japan into pet-sized kit for the first time. It gives supporters a fresh way to bring pets into matchday routines as excitement builds ahead the tournament.

The designs follow the look and feel of adidas’ latest federation home jerseys, which take cues from each nation’s visual identity and football history while adding a more contemporary finish.

The launch speaks to a wider shift in supporter culture, where football identity increasingly travels beyond the stadium and into homes, social feeds and everyday rituals.

The colelction will be available from 1 May in selected adidas stores, retail partners and online across North America, Latin America and selected Asian markets.