Tesco’s back school ad pulls on the heart strings

Iceland seeks ‘really bad’ photographer for global campaign

Brazilian Amazon gets a brand identity built from its rivers

KitKat stages escorted convoy after theft headlines

De’Longhi turns its coffee machines into tiny cafés in new global push

Nutella makes an unexpected cameo on NASA’s Moon mission

Spotify turns skin-deep emotion into a case for ad-free listening

National Geographic turn billboards into living homes for bees

Crown Jewels installation spotlights testicular cancer

IAMS checks in with a cheeky airport take on pet gut health

Chupa Chups celebrates new wrapper with Lucha Libre twist