Stella Artois serves up limited edition white can for Wimbledon
By James Herring on Sunday, July 6, 2025
Wimbledon’s strict all-white dress code isn’t just for players anymore.
Stella Artois has suited up for Centre Court season with a limited edition can wrapped in crisp white save for a flash, nodding to the tournament’s rules that allow only a trim of colour.
The campaign was fronted by David Beckham and Maria Sharapova, who unveiled the sleek redesign that swaps Stella’s usual gold and red packaging for something a little more SW19.
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It’s a nice creative play: a fashion-forward move that mirrors the event’s own style codes while keeping the brand’s premium edge intact.
