Gymbox have turned a billboard into a workout for passing Londoners.

Gym chain Gymbox have turned a billboard into a workout for passing Londoners.

The installation, by agency Pablo, displays a start and finish line spread across two billboards, encouraging passers-by to challenge their mates to a 10-metre dash.

The billboard is located outside the Arsenal Emirates stadium.

Gymbox will be on site with a speed gun so that people can see how their speed fairs against their friends, as well as qualifying times of Olympic and Paralympic 100m sprinters – which will feature on the brand’s TikTok and Instagram channels.

Rory McEntee, Brand & Marketing Director, Gymbox said: “We are the gym where anything goes – whether you’re aiming for Olympic glory or just want to feel great in your own skin. No Hang-ups, cliques, pressure or hassle; we’re bringing that energetic, no-pressure ethos to the streets of London. For the mirror, for your happy hormones, for a laugh, for best results, train your way and if that involves a quick 10-metre dash while going about your day, we’re here for it.”

OOH Sport