Porsche Transforms Drives into Fiery Cayenne Hot Sauce
By Ella Horncastle on Monday, September 16, 2024
Porsche Canada has cranked up the heat with their latest campaign for the Cayenne SUV, transforming adrenaline-pumping test-drives into… hot sauce.
Dubbed the “Cayenne Taste Drive”, Porsche invited influencers and customers to test drive the new SUV on a pepper farm, with the one-of-a-kind track featuring exciting slaloms, hill climbs and braking challenges.
Drivers’ biometric and driving data – including heart rate, driving intensity and facial excitement – was captured and processed through a custom algorithm to create personalized bottles of hot sauce. Each participant received a Scoville rating reflecting the intensity of their drive – the “spicier” the drive, the hotter the sauce.
The luxury automaker also crafted limited-edition hot sauces for dealerships, with each flavour representing one of the six Cayenne trims – ranging from a mild, sweet-and-spicy blend for the base model to fiery ghost peppers for the Turbo GT.
By blending performance with a sensory experience, the campaign sought to engage a younger, more creative audience; capture the dynamic feel of the new vehicle; and showcase its features in an unconventional way.
