Pepsi’s Hot Pizza Pursuit
By Ella Horncastle on Friday, September 13, 2024
Pepsi is now tailing pizza delivery drivers to try and remind fans that pizza is best enjoyed with a Pepsi.
In a playful promo video called “Pepsi Chase Cars”, branded sports cars humorously pursue pizza delivery drivers to ensure every pizza comes with the perfect companion – a free Pepsi.
To bring the campaign to life, Pepsi has partnered with DoorDash for a one-day-only event, offering tens of thousands of free pizzas to customers who “chase” their pizza with a Pepsi.
Since 43% of pizza orders in the US happen on Fridays, the promotion will tap into when pizza cravings peak. Customers who order a Pepsi product from select chains like Little Caesars, Papa Johns, Pizza Hut, or Marco’s Pizza – and meet minimum order requirements – will score a free pizza today, Friday 13th September.
To drive engagement, cutdowns and bloopers from the comedic car chases have been shared across Instagram, TikTok, X, and Facebook, showcasing the dramatic lengths Pepsi goes to in order to prove that food – especially pizza – is simply better with a Pepsi.
A spokesperson has also clarified that pineapple pizza lovers will not be left out of the promotion, since the taste formulation of Pepsi elevates any type of pizza – even the more questionable ones…
