Lidl launches perfume range with A-list namesakes

By on Friday, February 2, 2024

Lidl has dropped a brand campaign for its range of Suddenly and G.Bellini perfumes – featuring A-list names Adele, Shakira, Robbie Williams and Chris Pratt.

But something’s smelling a Lidl different about international megastars promoting the supermarket’s perfume ranges.

The models are actually Lidl’s very own super(market)star employees – who just happen to share a name with the famous A-listers.

Adele Prattley, Warehouse Desk Clerk from Lidl’s Luton RDC says Hello from a rooftop, modelling Lidl’s Suddenly Femelle, £5.25.

Shakira Khan from Lidl Luton slays in the advert for Lidl’s Suddenly Madame Glamour.

It’s a walk in the (Jurassic) park for Chris Pratt from Lidl Preston Grange.

Robbie Williams from Lidl Stanningley is loving Lidl instead.

Peter De Roos, Chief Customer Officer at Lidl GB, commented “Our colleagues are super stars every day so who else would we call when we wanted to launch a high-profile campaign to promote our perfume than our very own Adele, Shakira, Chris and Robbie? Our perfume range is carefully crafted to offer the absolute best quality, at market leading prices and, we hope our customers love the campaign as much as they love our incredible perfumes!”

TikToks related to ‘viral Lidl perfume’ have collectively racked up a whopping 724.4million views – with users telling viewers to ‘run don’t walk’ to get their hands on the scents.

The perfume range is perfect for gifts, Valentine’s Day or to have for everyday use and is available nationwide, in stores now.


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