Beer truck spotted wedged in Sydney street
By James Herring on Tuesday, May 3, 2022
An unbelievable installation of a stuck beer truck in a Sydney street has been unveiled to celebrate the launch of new Furphy Crisp Lager.
The Furphy truck, which is wedged upright on Little Hunter Street, has garnered significant social media attention since it appeared on Wednesday morning.
“Furphy is all about unbelievable storytelling and the ‘what the truck’ installation is a fitting way to get people talking about Furphy Crisp Lager.” said Malcolm Eadie, Lion Portfolio Director for Craft and Premium Beer.
The ‘What the Truck’ activation is supported with OOH, radio, social and digital activity and will roll into a retail promotion giving away a six pack of beer live from Monday.