Dove celebrates hairy armpits in latest campaign

By on Monday, January 13, 2020

Dove is breaking down societal norms – one armpit at a time.

Stereotypical beauty for women is often hairless, airbrushed and unattainable.

‘Everyone is normal and everyone is different’ is the message that drives this new spot which features a variety of underarms with pigmentation to tattoos to glitter!

This campaign continues Dove’s mission to reinvent mainstream beauty advertising – less focused what meets aesthetic beauty standards and hero-ing happy and confident women.

Agency: Ogilvy

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