Dove celebrates hairy armpits in latest campaign
By James Herring on Monday, January 13, 2020
Dove is breaking down societal norms – one armpit at a time.
Stereotypical beauty for women is often hairless, airbrushed and unattainable.
‘Everyone is normal and everyone is different’ is the message that drives this new spot which features a variety of underarms with pigmentation to tattoos to glitter!
This campaign continues Dove’s mission to reinvent mainstream beauty advertising – less focused what meets aesthetic beauty standards and hero-ing happy and confident women.
Agency: Ogilvy
