Even James Bond is doing Dry January

By on Sunday, January 12, 2020

James Bond has swapped trademark vodka Martini’s for alcohol-free beer in a new commercial for Heineken

Daniel Craig is captured sitting alone at a cocktail bar and foregoes his usual tipple on the grounds that he is ‘working’.

A bartender prepares him a cocktail, presents it.

But Bond shakes his head in disapproval, before pointing to an iced bucket of Heineken 0.0.

The beer has been a sponsor of the film franchise since 1997.

Comments are closed.