Burger King Finland launch world’s first silent drive-thru
By James Herring on Sunday, September 22, 2019
Burger King opened the world’s first 100% silent drive-thru for Burger King.
The service fulfils the ultimate Finnish dream: To be able to order and pick up your food without having to say a word to anyone
Toni Flyckt, marketing director of Burger King Finland, said: “It’s a bit of exaggeration, of course, but there’s an honest truth behind it. Many Finns are, in fact, private and shy people who don’t particularly enjoy of having any conversation with someone we are unfamiliar with. Even while picking up their food. We wanted to use that positive stereotype of our fellow Finns and create a totally new kind of drive thru service.”