The Gherkin gets into a pickle – Jackpotjoy back with another big stunt
By Lucy Werner on Thursday, March 14, 2013
Following the previous stunt of the duck on the Thames, Jackpotjoy are back again with a picture stunt this time with London’s Gherkin look set to become an actual gherkin!
Whilst the stunt has not actually taken place yet, the brand who like to be know for injecting fun into London have commissioned a design team to create mock ups of the famous skyscraper as a giant gherkin which have been submitted to the powers that be at the building with an official proposal.
We shall await to see if this project reaches fruition without the ten man team and 900 man hours required to wrap the glass building in a special film getting into a pickle.
Michael Saunders, Managing Director of Jackpotjoy.com, adds: “It’s been a long and rather miserable winter and we felt everyone was in dire need of cheering up again! The Gherkin is such an iconic building and with a name like that we just couldn’t resist the opportunity for some more daft fun by attempting to transform it into the very thing it is so aptly named after! It would make for a hilarious and spectacular sight that we’re certain would spread a lot of smiles and laughter across the capital.”