Bookmakers leave Chelsea FC in a Paddy

By on Thursday, February 28, 2013

It’s another ‘classic’ from the Irish bookmakers Paddy Power as their cheeky dig at Fernando Torres winds up CFC!

The playful billboard, placed just outside Stamford Bridge, is another shining example of PP’s brilliant and shameless approach to publicity, which could result in long

term coverage as reports come through that Chelsea are seeking legal action.

The ad brazenly pokes fun at Torres with a picture of an onion bag and the words: ‘FERNANDO. We’ve got an onion bag you can actually find. It’s in the burger van mate. Get your hair net on’.

As with Bendtner’s boxies in the euros, the Hollywood Hills-style Cheltenham ad during the Ryder Cup and the Olympics LOCOG jibe, the stunt is on brand and well executed.

Good PR.

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