Playing Russian roulette with pizza is a painful success
pr campaign
Clever sponge stunt – Free dinner if you do the dishes
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
Funny Veet reviews – valid PR example? (potentially NSFW)
Beer company leases an island – most expensive PR campaign of the year?
Goofy and Google celebrate Disneyland’s 20th Birthday
Shop windows turned into speakers for @O2 outdoor media campaign
Tropicana stunt brightens up London
Wimpy braille burgers go down a treat