Dove’s ‘Real Beauty Sketches’ reveal female insecurities
By Gemma Storey on Wednesday, April 17, 2013
Dove has created a video as part of its Real Beauty campaign.
The Dove Real Beauty Sketches ad, by Ogilvy & Mather Brazil, is designed to demonstrate how self-critical many women are, and how their own views about their appearance doesn’t match what others see. Participants in the experiment had to sit behind a curtain and describe their looks to a sketch artist, who then drew a picture based on their descriptions. Once the woman had finished, she left and a stranger that
she had just met that day took her place. They then described what the woman looked like.
http://www.youtube.com/watch?feature=player_embedded&v=XpaOjMXyJGk
The video shows how the sketches drawn based on the women’s descriptions of themselves were more unflattering than those created from the strangers descriptions. It’s clearly struck a chord with fans, notching up more than 2.5 million views in just three days.
Source: Huffington Post and Adweek
Image credit: Business Insider
