Modelo launch smallest beer on Mexico City’s biggest billboard
Modelo has launched Modelito, a new 210ml bottle, with an outdoor campaign that turns the product’s compact size into the creative idea.
Created by GUT Mexico City, the campaign features a large-format billboard where the diminutive bottle is almost impossible to spot at first glance.
The eye catching visual is paired with the line: “Great taste in a small size.”
Modelo uses contrast to invite a second look.
The launch expands Modelo’s premium portfolio with a format designed for shorter and more spontaneous drinking occasions.
The brewery is positioning the bottle as a practical choice for consumers who want to enjoy a beer during smaller social moments, without committing to a full-sized serving.
