Cornetto brings Susan Boyle to Little Venice for a jingle comeback

Cornetto has launched Cornetto Max with a Susan Boyle-fronted remix of its classic Just One Cornetto jingle, turning a nostalgic brand asset into an unexpected summer pop moment.

The Golin-created PR campaign moved from online speculation to real-world spectacle this week, after paparazzi-style teaser images of Boyle’s apparent studio comeback sparked huge social chatter and media coverage.

Following the response, Cornetto released Just One Cornetto (reMAXed) earlier than planned, with the track now available on the brand’s TikTok channel.

@cornettouki Well… it Boyled over. Two icons back for summer. The Just One track you know and love, reMAXed with the help of a Grammy award-winning dance producer (more about that soon, I promise). But we’re not done yet… something special is happening Thursday #SUBOSummer ♬ original sound – Cornetto UK & Ireland

The remix was produced by Grammy-winning DJ and producer Alex Metric, whose credits include work with Dua Lipa and Charli XCX.

To mark the official launch, Boyle appeared at London’s Little Venice on a Cornetto Max-branded gondola, dressed in a limited-edition velour tracksuit and playing the new version to surprised crowds.

Boyle said the project appealed because she had been singing the original jingle shortly before Cornetto approached her. “When Cornetto asked me to reMAX the most iconic jingle in ice cream history, I said yes immediately,” she said. “I never thought I would hear myself in a dance track but I love it!”

Emily Godding, senior brand manager at The Magnum Ice Cream Company, said the brand wanted to celebrate Cornetto’s heritage “in a way that felt right for 2026,” calling the idea “Nostalgia MAXxing.”

Cornetto Max is available in Hazelnut & Chocolate and Pistachio through major UK retailers.