Seletti turns up the nostalgia with giant BIC pen lamp

Design agency Seletti and Mario Paroli have reimagined a stationery staple as a statement lighting piece with the launch of the BIC Lamp at Maison&Objet 2026.

Image credits: Seletti

The playful design celebrates the 75th anniversary of the BIC Cristal pen by scaling up its familiar silhouette to a dramatic 12:1 ratio – transforming the everyday biro into a floor, wall or pendant lamp in the brand’s signature red, blue and black.

The lamp taps into the universal familiarity of the BIC pen while adding Seletti’s irreverent, pop-culture edge.

“We transform a universally and instantly recognisable shape that lives in everyone’s memory, into something completely new,” said Seletti art director Stefano Seletti.

This joyful design brings a welcome flash of fun to the fair.

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