Canadian Premature Babies Foundation releases innovative shirt transforming NICU care
By Evie Moysen on Wednesday, May 14, 2025
Canadian Premature Babies Foundation have created The Sweat Sheet, a unique garment that retains a mother’s scent and transforms into a NICU mattress cover.
The Sweat Sheet is a pioneering initiative by TBWA\Canada and the Canadian Premature Babies Foundation. This remarkable shirt retains a mother’s scent and seamlessly transforms into a mattress cover for premature infants in the NICU, providing comfort to premature babies even when their mothers can’t be present.
Research supports the profound impact of a mother’s scent in calming and soothing her baby, providing much-needed comfort in the unfamiliar environment of an incubator. The Sweat Sheet empowers mothers by enabling them to offer this intangible connection, even when physical presence isn’t possible.
Here’s the process: once the mother wears the shirt, it wraps around the NICU mattress, enveloping the baby in the comforting scent of home.
The initiative truly honours the bond between mother and child, offering them the gift of reassurance and closeness – donate here.
