Gymshark gives Hyrox patches a new home at Londrette pop-up
By James Herring on Tuesday, May 6, 2025
Over the Bank Holiday weekend, Gymshark brought a fresh idea to the Hyrox community with the launch of its Gymshark Londrette – a retro laundrette and tailor shop pop-up in east London.
Inspired by a simple insight – that most Hyrox finisher patches are forgotten in drawers, car boots, or lost altogether – the team decided to give them new life.
The solution? A hoodie you could actually wear, stitched with your hard-earned patches on the spot.
Taking over Frank’s Sandwich Shop, the space was kitted out with old-school washing machines (that only opened with a Gymshark coin) and a quiet nod to the brand’s roots, featuring photos of founder Ben Francis at his first sewing machine.
Puresport joined the experience with “Electro-Whites,” electrolyte drinks served in detergent-style cartons for post-race recovery.
The goal was simple: offer something useful, fun, and rooted in the community.
